Competitive Advantage - Definition, Types, & Examples

competitive advantage  Competitive Advantage สิ่งที่ทำให้เป็นผู้ชนะในตลาด · การสร้างความแตกต่าง · การเป็นผู้นำด้านต้นทุน · ความได้เปรียบด้านเป้าหมาย ( Businesses that establish a competitive advantage demonstrate superior performance over their competitors, allowing them to expand their

Michael Porter proposed the theory of competitive advantage in 1985 The competitive advantage theory suggests that states and businesses should pursue policies To sustain competitive advantage, companies need to continuously innovate, invest in research and development, and stay attuned to market trends

A firm is said to have a sustained competitive advantage when it is implementing a value-creating strategy not simultaneously being implemented by any current A competitive advantage can be derived from a variety of sources, including cost advantages, innovation advantages, and customer loyalty