Cognitive Dissonance and Burnout: Understanding the Connection

cognitive dissonance In marking the 50th anniversary of the theory's inception, Joel Cooper - arguably the scholar most associated with dissonance research in the past few decades -

Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their cognitive dissonance Cognitive dissonance theory was first presented by Leon Festinger in 1957 in order to explain the relationships between the motivation,